Top Email Marketing Platforms
Top Email Marketing Platforms MailChimp Klaviyo Constant Contact Brevo Campaign Monitor Today, email marketing platforms help businesses design content, segment mailing lists, track analytics and more — all in service of optimizing their connection with potential customers. What Are Email Marketing Platforms? Email marketing is a form of digital marketing and direct marketing that promotes a business’ services via email campaigns. To help streamline the process of connecting with audience members throughout the customer lifecycle, marketers rely on email marketing platforms, which can assist with tasks like: Segmenting lists: Dividing email lists into smaller groups based on specific criteria. Designing content: Streamlining the creation of emails through customizable templates or generative AI. Optimizing for mobile: Optimizing content for mobile consumption, where nearly half of users open their emails. Trac...